Scientific Games Monday announced that it has extended a partnership with the Atlantic Lottery to supply Scratch ’N Win games for the Canadian provinces of New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland, and Labrador. Per the agreement, Scientific Games will be the Atlantic Lottery’s primary-instant game partner for the next five years.
The Atlantic Lottery also has an option to extend the partnership for up to five years.
“Scientific Games has solidified its long-time partnership with Atlantic Lottery, delivering strong and responsible sales growth for our Scratch ’N Win products and topping our previous year by 9.8%,” said Atlantic Lottery Vice-President of Lottery and Living Lab Maureen Wojcik in a statement. “We are focused on using the company’s analytics and insights to create a Scratch ’N Win game portfolio that continues to drive performance, while entertaining our players with exciting games.”
Scientific Games relationship with the Atlantic Lottery started in 1983. The company currently operates and supplies the lottery’s integrated central gaming and ilottery system for draw, instant win, sports betting, icasino, and digital instant game content across digital and retail platforms. Scientific Games also provides retail technology for self-serve kiosks, a player account management system, and subscription services.
Earlier in 2022, the Atlantic Lottery launched a retail modernization project with Scientific Games for new point-of-sale technology at 3,000 retail outlets.
“Working with a primary instant-games partner that uses analytics and insights to support continued growth across the entire game portfolio is a strong business approach,” said Scientific Games President, Americas & Global Instant Products, John Schulz in a statement.
