Trustly is making a bold play for the gaming industry’s future. It involves no cash, no friction, and no waiting around.
“We’re not just a payment processor. We’re the infrastructure behind how money moves in gaming,” said Andres Suay, Vice President of Marketing at Trustly, at SBC Summit Americas.
That infrastructure now includes a breakthrough product: a QR-code solution that lets players fund a slot machine directly from their bank account. No cash, no ATM, no kiosk. Just scan and spin. Trustly is rolling it out in late 2025 through integrations with IGT, Light & Wonder, Acres, and others.
“You sit down, scan with your phone, and fund that machine. It happens in real time. No delays. That’s where the industry is going,” Suay said.
Why this matters
Casino executives have long grappled with the cost and inefficiency of handling cash. Some properties spend 5 to 7 percent of total labor on manual cash operations. Players are changing too. They don’t want to walk the floor with stacks of bills or wait in line to top up. Trustly’s technology meets that shift head-on.
“When a player signs up and funds their account through Trustly, the money is ready to bet instantly. That’s not how traditional ACH works. It takes days,” said Suay. “We guarantee the transaction on the front end. Operators get the money and the player gets the experience. Right now.”
With over 30 percent of bettors abandoning sign-up during payment or identity verification, removing friction is no longer just a convenience. It’s a competitive edge.
Not just faster. Smarter.
Fraud and chargebacks are major concerns in gaming. Trustly tackles both through open banking and real-time data analysis.
“We’re plugged into the player’s bank account. We know if they can pay and what their risk profile looks like,” said Suay. “We don’t just verify. We stand behind the transaction. If something goes wrong, we handle the dispute. Not the casino.”
Trustly’s layered approach includes Trustly ID, a product that combines bank-level data with third-party information to complete KYC, identity verification, and payment provisioning in a single step. What normally takes minutes or more now takes seconds.
Next move: responsible gaming, backed by real banking data
With more regulators calling for real-time intervention tools, Trustly sees its bank data as a force for player protection.
“If someone is showing signs of financial distress, we can detect that,” said Suay. “We can help the operator take action before a problem escalates. That is where this industry is headed.”
Trustly is building models that assign player risk and value in real time. This includes adjusting payment flows to match the player’s financial profile and helping operators focus on retention and responsible engagement.
Bigger picture
Gaming executives used to view payments as a backend function. Today, it sits at the center of player experience, fraud prevention, and regulatory compliance.
Suay puts it simply: “You can’t separate payments from player strategy anymore. They are one and the same.”
Trustly works with top brands like FanDuel, BetMGM, ESPN Bet, and Hard Rock. With over a decade in the gaming space and a global footprint in more than 30 countries, it’s not positioning itself as another fintech vendor. It wants to be the default bridge between players and play.
The casino floor is evolving fast. Trustly wants to be the one powering it, one QR scan at a time.
