Quick Custom Intelligence on Tuesday announced that Rush Street Gaming has selected QCI’s Enterprise Platform after an extensive and competitive vetting process. Installation of the platform has begun across Rush Street Gaming properties.
According to a news release, Rush Street Gaming conducted a comprehensive evaluation of leading technology providers before selecting QCI’s Enterprise Platform. Rush Street recognized its “advanced artificial intelligence capabilities, analytics framework, and ability to drive measurable performance improvements in casino marketing.”
“We are extremely enthusiastic about beginning our partnership with QCI and implementing the Enterprise Platform across our properties,” Rush Street Gaming Vice President of Database Marketing Jim Luden said in a statement. “The strength of QCI’s AI capabilities, combined with the depth of analytics embedded in the platform, will allow us to better understand our guests, optimize our marketing strategies, and make smarter, data-driven decisions in real time. We are confident this technology will significantly enhance our ability to deliver personalized experiences and drive meaningful growth.”
The QCI Enterprise Platform integrates marketing campaign development, marketing automation, gaming analytics, and real-time data intelligence into a single unified solution. By leveraging AI-driven decisioning and predictive analytics, the platform empowers operators to optimize reinvestment strategies, elevate guest engagement, and enhance overall operational efficiency.
QCI’s deployment team working closely with Rush Street Gaming’s leadership and technology teams to ensure a seamless rollout.
“We are honored that Rush Street Gaming selected QCI after such a thorough and disciplined evaluation process,” said Quick Custom Intelligence CEO Dr. Ralph Thomas. “Rush Street is recognized for operational excellence and forward-thinking leadership. Our Enterprise Platform was built to deliver actionable intelligence at scale, and we are excited to support Rush Street’s continued growth through advanced AI, deep analytics, and real-time enterprise decisioning.”
