Data science firm ReelMetrics on Thursday secured a formal subscription and professional services agreement with Mille Lacs Corporate Ventures. The agreement will cover Mille Lacs’ flagship gaming operations Grand Casino Mille Lacs and Grand Casino Hinckley in Minnesota.
“We’re excited to reach this agreement with Mille Lacs Corporate Ventures,” ReelMetrics Director of North American Sales Tim Warrner said in a statement. “Grand Casino Mille Lacs and Grand Casino Hinckley are renowned for their success and exceptional management. We look forward to working closely with their teams to implement our solutions, optimizing both operations and marketing strategies.”
The Mille Lacs Band of Ojibwe manages the Grand Casino Mille Lacs, the Grand Casino Hinckley; the InterContinental, the Saint Paul Riverfront Hotel, and the DoubleTree Hilton in St. Paul, Minnesota; the DoubleTree by Hilton Minneapolis Park Place in St. Louis Park, Minnesota; and the Embassy Suites in Oklahoma City.
“We chose ReelMetrics after a rigorous review of analytics providers for gaming enterprises,” said Grand Casino Mille Lacs and Grand Casino Hinckley Vice President of Gaming Strategy Lon O’Donnell. “Over the past 10 years, ReelMetrics has earned a reputation for delivering eye-popping efficiencies to slot organizations the world over. Their cutting-edge capabilities in slot assortment, merchandizing and data science convinced us that they would help us elevate our operations and drive even greater results. We’re thrilled to award them this important contract.”
