Quick Custom Intelligence on Tuesday launched QCI Metrics, an anonymized data-sharing program that enables gaming and hospitality operators to benchmark performance using yesterday’s operating data. QCI Metrics provides timely, actionable insights without exposing customer, financial, or personally identifiable information. The solution extends beyond gaming machine ranking into host performance standardization.
“QCI Metrics gives operators the ability to see how they stack up against peers across player development and gaming in near-time, without compromising privacy,” QCI Co-Founder and Chief Technology Officer Andrew Cardno said in a statement. “It’s a practical, secure way to unlock industry-wide insights.”
Available through the Chatalytics.com portal and integrated into the QCI Platform, QCI Metrics transforms operational data — including game performance and host effectiveness — into standardized performance indexes.
While traditional benchmarking solutions rely on limited datasets or delayed reporting cycles, QCI Metrics delivers insights based on yesterday’s data-giving operators a continuously updated view of performance against peers across both gaming and player development.
Data shared in QCI Metrics is aggregated and normalized; de-identified; and abstracted at the property level using internal IDs.
No transaction-level, player-level, or campaign-level data is shared.
QCI Metrics is designed to help operators quickly identify performance gaps, respond faster to trends, and adopt proven strategies in a highly competitive environment.
