Penn National Gaming Monday announced that its subsidiary, Score Digital Sports and Ventures, has launched its proprietary risk and trading platform. theScore Bet will operate on a vertically integrated technology stack with all components, including a risk and trading platform, a player account management system, and a promotion engine custom built by its in-house product and engineering teams.

The migration to its own risk and trading platform enhances theScore Bet’s mobile product offering in Ontario, including increased in-game wagering options and event props and an expanded library of markets.

“The completion of theScore Bet’s technology stack is a milestone accomplishment that significantly strengthens our online betting capabilities, mobile product offerings and overall integrated media and betting ecosystem,” said,” Penn National Gaming CEO and President Jay Snowden in a statement. “The migration to its own risk and trading platform significantly enhances theScore Bet’s mobile product offering in  Ontario, including increased in-game wagering options and event props and an expanded library of markets.”

The vertically integrated infrastructure unlocks greater personalization, media, and betting integration capabilities, enabling theScore Bet to more creatively and efficiently serve users. theScore Bet also will introduce its new Parlay+ feature this fall for all major league sports.

“From the outset, achieving technology independence has been a core priority of ours and I could not be prouder of the incredible team who built this state-of-the-art platform from the ground up,” said theScore CEO John Levy. “Operating on a system where all components are custom built to work together maximizes our speed and efficiency and supercharges our ability to seamlessly roll out new features, wagering options and innovations. We are extremely excited to introduce this enhanced product to  Ontario  bettors well ahead of the busy fall season.”

Snowden added that Penn National is working toward migrating the Barstool Sportsbook in the U.S. to the platform in the third quarter of 2023.

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