Wildhorse Resort & Casino announced on Thursday it has selected Seattle Entertainment Group, a 100% Native-owned entertainment, production, and talent-buying company, to lead development of an entertainment strategy.
Included are national headliner programming and operational planning for the resort’s major expansion and new events center, scheduled to open in the spring.
Owned and operated by the Confederated Tribes of the Umatilla Indian Reservation, Wildhorse is four miles east of Pendleton. The property features gaming, hospitality, dining, entertainment, and recreation.
“The expansion will add a second hotel tower, expanded dining options, significant convention facilities, and an elevated entertainment venue capable of hosting more than 1,700 guests,” said Wildhorse Marketing Director Diane Long. “The expansion substantially increases our opportunity to provide amenities to our community members and support local businesses through vendor relationships, further reinforcing the pillars of our community.”
Wildhorse will be the first tribal casino and one of the pioneers in the United States to feature the Gala Venue flooring and seating system, allowing Wildhorse to support a combination of seated concerts, general admission events, mixed martial arts, game shows, touring productions, conferences, banquets and specialty events.
“There was substantial competition to fill this position for talent buying and production services, and I am happy for the opportunity to work with Wildhorse and the Confederated Tribes of the Umatilla Indian Reservation,” said Seattle Entertainment Group and GetAvails.com Founder and CEO Troy Wyatt.
A news release said performers being considered for appearances at Wildhorse include Jay Leno, Aaron Lewis, Theresa Caputo, Jabbawockeez, Tyler Henry, Big & Rich, Stone Temple Pilots, David Spade, and The Price Is Right Live.
Wildhorse will have access to GetAvails.com, an artificially intelligent entertainment booking project management software. GetAvails is a software platform that leverages proprietary, intuitive technology designed to identify available entertainment acts and available artists before a venue reveals its interest to agents or managers. The platform analyzes and combines audience and social media data, including Spotify listenership, social media followers and subscribers, as well as the top 10 geographic areas of interest within an artist’s fan base.
Featuring a 24-hour casino with more than 1,100 Vegas-style slot machines and 14 table games, along with poker, bingo and keno, Wildhorse also offers 12 restaurants and eateries, hotel accommodations, an RV park and two 18-hole golf courses. The property also features a five-screen Cineplex and the Family FunPlex, which includes a 24-lane bowling center, arcade, and food court.
