Las Vegas-based tech company OPTX Tuesday announced a three-year partnership with Rush Street Gaming’s five brick-and-mortar casinos.
Per the agreement, OPTX will help bring the casinos’ data into a single platform for real-time insights and action.
“We were seeking a player development solution that contained advanced operational functionality for hosts and managers yet was simple to install and easy to use,” said Rush Street Gaming CEO Tim Drehkoff in a statement. “The OPTX platform is exactly what we were looking for and will equip our host teams with an efficient new resource to best serve our guests.”
Rush Street will deploy OPTX models including Player Development, Player Development AI, and Connect. The products foster host team productivity, improve player loyalty, and streamline communications between team members and guests.
The five casinos are Rivers Casino Pittsburgh; Rivers Casino Philadelphia; Rivers Casino Portsmouth in Virginia; Rivers Casino Des Plaines in Illinois; and Rivers Casino and Resort Schenectady in New York.
“This is the epitome of our mission: revolutionizing what data can do with teams that are leaders in their fields,” said OPTX Co-CEO, Brooke Fiumara. “Rush Street Gaming’s selection of the OPTX platform for player development demonstrates OPTX ‘s position as the market-leading solution for casino operators, and we are proud of how our product continues to prove its dynamic features and functionality increase productivity and profitability for enterprise operations and small properties alike.”
