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Novomatic Americas appoints Juergen Keller as Managing Director

Thursday, July 9, 2026 2:50 PM

Novomatic Americas on Thursday appointed Juergen Keller as Managing Director. He will join Sabine Stoppel in leading the company’s growth and strategic expansion throughout North America and the Caribbean.

Keller succeeds Jakob Rothwangl, who will concentrate on the Novomatic Group’s strategic growth initiatives and market expansion in Germany.

Keller joined Novomatic Americas in 2025 as Vice President of Finance & Treasurer, where he became a key member of the executive leadership team and helped strengthen the company’s financial operations, business planning, and organizational performance while supporting Novomatic’s continued expansion across the Americas.

CMTC email web

“Juergen has made a significant impact in a very short period of time,” Stoppel said in a statement. “His combination of international leadership experience, financial expertise, and operational discipline makes him an outstanding addition to our executive leadership team. Together, we are focused on continuing Novomatic Americas’ growth while delivering exceptional value to our customers and partners.”

Prior to joining Novomatic Americas, Keller served as Managing Director for Test-Fuchs North America, a manufacturer specializing in the development and production of customized test systems for the civil and military aerospace industry. Keller also has served as CEO and Chief Financial Officer of Borbet Alabama, a global manufacturer of premium alloy wheels for the automotive industry, where he led financial, operational, and strategic initiatives.

“It is an honor to serve as Managing Director of Novomatic Americas,” Keller said. “I look forward to working alongside Sabine and our exceptional team as we continue to strengthen customer partnerships, drive innovation, and build on the company’s strong foundation for future growth.”

A news release said the expanded leadership structure “reinforces Novomatic’s long-term investment in the Americas and reflects the company’s continued commitment to innovation, operational excellence, and customer success.”

Rege Behe

Rege Behe brings more than 30 years of experience as a journalist to his role as a lead contributor to CDC Gaming. His work ranges from day-to-day industry coverage to deeper features such as the CDC Gaming Roundtables and the “10 Women Rising in Gaming” series.