Light & Wonder on Monday announced a multi-year, multimillion-dollar agreement with Buffalo Thunder and Cities of Gold Casinos in Santa Fe, New Mexico, to modernize casino systems and operations.
The properties, operated by tribal community Pueblo of Pojoaque are early adopters of iVIEW PRO S, Light & Wonder’s newest casino hardware solution. According to a news release, the player interface enhances the gaming experience by displaying dynamic content and enabling customer interaction. The solution will be deployed at 1,400 slot machines, along with a full suite of system technologies designed to streamline operations, reduce information technology overhead and make gameplay more enjoyable for players.
“Buffalo Thunder and Cities of Gold Casinos provide excellent gaming experiences to their players,” Light & Wonder President of Global Systems and Services Jon Wolfe said in a statement. “We’re excited to take the next step with them to deploy a modern, connected gaming environment that their patrons will love.”
Buffalo Thunder and Cities of Gold Casinos will get system installation, hardware upgrades and ongoing access to Light & Wonder’s latest technology while benefiting from:
- Enhanced player experience: iVIEW PRO S delivers a player interface displaying dynamic marketing animations and video with instant response.
- Streamlined operations: The customizable Canvas user interface makes back-of-house management simpler and easier with a centralized and intuitive dashboard.
- Less total cost of ownership: Expanded capabilities at a lower hardware cost, helping reduce long-term system expenses.
- Smarter marketing: Campaign Manager enables casino teams to create, manage, and execute targeted promotions from a single platform.
“We’re always looking for ways to elevate the guest experience while making our operations more efficient behind the scenes,” Buffalo Thunder Casino Director of Gaming Operations Mitch Bailey said in the release. “This investment with Light & Wonder helps us update our technology and systems and continue to deliver the experiences players expect.”
