William Hill sportsbooks, which is a subsidiary of Caesars Entertainment, is one step closer to expanding its business in Nevada after receiving preliminary approval for a partnership with Terrible’s casinos.
The Nevada Gaming Control Board (NGCB) Wednesday unanimously approved nonrestricted gaming licenses to conduct off-track parimutuel race and sports wagering for three Terrible’s properties in Indian Springs, Carlin and Searchlight.
The Nevada Gaming Commission (NGC) will likely consider the three applications at its November 19 meeting. If the applications receive final approval, it will bring the number of William Hill outlets to more than 110 race and sportsbooks and kiosk-only sportsbook locations across Nevada.
“Nevada has always been home for William Hill, and we’re proud to continue investing in communities across the state,” Eric Hession, president of Caesars Digital, said in a statement emailed to CDC Gaming.
“Through our partnership with Terrible’s, we’re continuing to grow a statewide sportsbook network that extends from Las Vegas to smaller Nevada communities,” Hession said. “This expansion helps us reach more sports fans while supporting local casino operators.”
Caesars partnership with Terrible’s extends to operating the Wiliam Hill sportsbook at Primm Valley Resort & Casino, reopening the location in July and brining previously relocated employees back to the property.
Sports betting also remains available in Primm through a William Hill kiosk at the Whiskey Pete’s truck stop. Primm is located about 40 miles south of Las Vegas.
In an email, the company said it continues to invest in its footprint through new locations, property enhancements and partner relationships across the state. Beyond Primm, William Hill has added new locations in 2025 and 2026, including Virgin Hotels Las Vegas, Hotel Nevada, Verdi Grillhouse and Barton’s Club.
William Hill and Rio Hotel & Casino also recently completed a full renovation of the property’s race and sportsbook, powered by William Hill.
Caesars Sportsbook and William Hill operate on the same underlying technology and product ecosystem, with partners typically deciding which brand makes the most sense for their destination and customer base.
NGCB license conditions
As part of the preliminary approval of the three locations, there were five conditions attached to their license applications, including any change in the agreement or the creation of a new agreement between William Hill and the licensed locations must be reported to the NGCB within 30 days of such change.
The licensee must comply with NGC Regulation 6.090 and the minimal internal control standards for computerized race and sports pool, and prior to the commencement of computerized race and sports pool or parimutuel wagering operation, an executed reserve agreement must be received and approved by the NGCB Audit Division pursuant to NGC Regulations 5.225 and 22.040.
Each location must have their surveillance system inspected and approved by the NGCB Enforcement Division within 60 days of issuance of a state gaming license and thereafter be maintained at or above the standard that is approved.
Finally, prior administrative approval by the NGCB chair, or the chair’s designee, is required for William Hill to convert a location from a kiosk operation to a manned operation, as well as a manned operation to a kiosk operation.
Any location that utilizes both a manned satellite operation and a kiosk operation prior administrative approval of the NGCB chair, or the chair’s designee is required to closing or opening a manned satellite operation.
