Online casino game supplier NetGaming is expanding its global footprint in regulated markets with the announcement that it is bringing their products to Ontario players.
The newest chapter in NetGaming’s global expansion strategy is via a partnership with BetMGM.
“This move is a testament to our ongoing efforts to expand our footprint in regulated markets and bring our gaming content, such as Wicked Wins – Fortune Pick, Zeus’s Thunderbolt 5000, and Fireball Inferno, to new audiences,” said Pallavi Deshmukh, CEO of NetGaming.
UK-based NetGaming launched in Michigan with BetMGM in early August. The company’s library of slot titles is now available there, with more games coming in the months ahead. BetMGM Casino in Michigan was the first online casino in the United States where players could access NetGaming content. BetMGM is home to over 1,500 online casino titles.
NetGaming also launched in New Jersey last month with BetMGM. The company launched in 2018, and now has 36 employees.
In an interview published on the company’s website, Deshmukh said that in their conversations with BetMGM prior to their U.S. launch, the trigger point was a lack of gaming suppliers in that market.
“We started focusing on getting the entity registered, starting the licensing process, having the technical submissions in place,” she said. “Now it’s a big part of our strategy. The U.S. is one of the biggest markets and growing really fast for us.”
Ontario is NetGaming’s third location. The Alberta market will soon be opening up with an Ontario-style igaming model, so we’ll see what happens there.
As reported in iGaming Ontario’s FY 2024-25 Q1 (April 1 to June 30) market performance report, there are 50 operators in the province, and 80 gaming websites, with online casino dominating – 84 percent of total wagers in Q1 ($15.5 billion) and 73 percent ($529 million) of gaming revenue.
