Musburger Media Monday announced it has purchased VSiN, The Sports Betting Network from DraftKings Inc.
Original VSiN founders Brian Musburger and Bill Adee, who were part of the team that launched and led the multi-platform broadcast and content company, will lead it going forward.
VSiN was acquired by DraftKings in 2021.
“While a lot has changed in the sports betting industry over the past three-and-a-half years, our original vision for VSiN still holds and we are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere,” said Musburger in a statement. “We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.”
VSiN will continue to program more than 18 hours of sports betting content daily. In a release, the company stated it will “focus immediately on expanding partnerships and distribution to educate and entertain even more of the growing number of Americans betting on sports.”
“DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals,” said Stephanie Sherman, Chief Marketing Officer, DraftKings Chief Marketing Officer Stephanie Sherman. “We want to thank Brian, Bill, and the entire team at VSiN for a great relationship, and we look forward to continuing to advertise on the network.”
Customers should expect no interruptions to programming or news coverage at VSiN.com. VSiN’s original content also is accessible through multiple video and audio channels including YouTube TV, Rogers’ Sportsnet, NESN, Marquee Sports Network, a dedicated channel on iHeartRadio and TuneIn, as well as more than 300 terrestrial radio stations throughout the country, and its growing slate of podcasts.
VSiN’s current broadcasting roster includes legendary sports broadcaster Brent Musburger and former NFL executive Mike Lombardi.
