Seminole Hard Rock Support Services, created to provide support worldwide to hotels, casinos and cafés for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new President of Entertainment. In this role, Sheldon will oversee and direct the entertainment function for Seminole Gaming, as well as Hard Rock International, the music, entertainment, leisure and dining brand.
Sheldon most recently held the position of Executive Vice President of Programming and Development at BSE Global, where he led the development of content opportunities and special events at Barclays Center, home of the NBA’s Brooklyn Nets and NHL’s New York Islanders. He also played an integral role in the planning, development and programming of both Nassau Veterans Memorial Coliseum and Webster Hall, also in New York.
“Keith Sheldon has a proven track record of success and an impressive list of accomplishments from his previous endeavors that will set him apart in this role at Seminole Hard Rock Support Services,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.
At age of 13, Sheldon secured his first job booking events and parties at a children’s museum, which sparked his excitement for the industry. After booking club venues following law school, he assumed leadership roles at AEG Facilities and BSE Global. With BSE Global, he repeatedly amplified Barclays Center’s booking volume each year by securing iconic stars such as Bruce Springsteen, Barbra Streisand, JAY-Z, Ed Sheeran, Madonna and Justin Bieber. Sheldon was also named to Billboard Magazine’s 40 Under 40 in 2016 and was a finalist for Pollstar’s Venue Executive of the Year in 2017, 2018 and 2019.
