JCM Global announced Tuesday that the company finished its first DSS installation at Hastings Racecourse & Casino in Vancouver, British Columbia, for the British Columbia Lottery Commission. The installation was a joint project with R2 Gaming, JCM’s official distributor and strategic partner in Canada.
“No matter the size of the property or location in the casino, operators everywhere are enhancing their guests’ experience with JCM Digital Signage Solutions,” JCM Senior Vice President – Sales, Marketing & Operations Dave Kubajak said in a statement. “We are thrilled to have partnered with R2 Gaming to bring this project to life, and to achieve yet another first in JCM’s storied 70-year history.”
JCM installed a 2.5mm FLEX-S LED display stretching 19 feet by 3 feet on curved soffit above the edge of the gaming floor. The property intends to use the digital sign to advertise various themes of games available on the casino floor along with targeted marketing messages.
“The three-way collaboration between R2 Gaming, JCM, and the BCLC has been instrumental in bringing this unique immersive visual experience to life,” Rocco DiPaola, Director at R2 Gaming Director Rocco DiPaola, said in a statement. “All three companies share an innovative approach and commitment to exceptional customer service. This successful collaboration highlights our dedication to pushing the boundaries of what’s possible in the gaming industry.”
