Interblock introduces new Amuse product line at G2E 2024

Thursday, October 17, 2024 3:44 PM
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  • Hillary McAfee, Special to CDC Gaming

LAS VEGAS, NV — Interblock presented its new Amuse product line at the 2024 Global Gaming Expo (G2E) in Las Vegas. The company, known for its developments in the table games sector, introduced Amuse as a potential new category on the casino floor supplementing table games and slots. The Amuse line focuses on combining amusement-style gameplay with random number generator (RNG)-based wagering, which the company says garnered notable feedback from attendees.

Amuse includes titles such as Marble Run, which features gravity-driven betting, Dragon Roulette, which incorporates a multi-ball bonus stage, and Free Fall Roulette, which adds pinball-style mechanics to the roulette format. Interblock says it designed these products to enhance player interaction.

In addition to the Amuse line, Interblock highlighted several other products. Frenzy Roulette was among the offerings showcased, and Smart Pit, which integrates live dealer interaction with automation. Smart Pit automates table game management processes, including payouts.

Other products on display included the Universal Cabinet series, with its flexible configuration supportinggames like Blackjack, Craps, and Roulette, as well as new offerings for stadium-style gaming, such as Marble Maze and MegaMania, specifically designed for large-scale gaming environments like stadiums and arenas.

Interblock also used G2E to announce strategic partnerships, including a collaboration with Eclipse Gaming to showcase class II games. The company’s recent majority acquisition of Zuum Limited was also highlighted, with the acquisition aimed at providing affordable electronic table game (ETG) solutions.

John Connelly, Global CEO of Interblock, participated in the G2E Education Series, delivering a presentation on integrating digital and physical gaming platforms to enhance player engagement. Connelly’s session focused on strategies for land-based casinos to incorporate online technologies.

Interblock has continued to expand its presence in the gaming industry through new product lines and strategic growth initiatives.

Hillary McAfee is a contributor for CDC Gaming and an independent social media marketing consultant specializing in the gaming industry. With a keen eye for industry trends, she shares insights on marketing strategies and social innovation. You can connect with her at hillarymcafee@gmail.com or follow her latest content on LinkedIn. Hillary McAfee is a social media marketer and brand consultant.