Incredible Technologies is celebrating the company’s 40th anniversary as it prepares to introduce a new cabinet to the marketplace.
IT, which will turn 40 in July, is highlighting its new gaming cabinet, the Prism Skybox, and what it calls “chart-topping themes” and a reinvigorated and expanded team. IT is also celebrating the 35th anniversary of the Golden Tee Golf arcade game. Prism Skybox will be rolled out late in the first quarter of 2025. Its Prism Element cabinet reached the top of the Upright Portrait Cabinet performance chart, holding top positions for six months and counting, including No. 1 in the industry.
“We’re really excited about Prism Element and its catalog of top-performing games,” said Kelsey Reish, IT’s senior product marketing manager.
Game families like Stack Up Pays, Treasure Lock, and Lotus Link pushed the latest cabinet to No. 1, Reish said.
Prism VXP performance is also trending upward with the latest release of the Ascending Fortunes and Temple Falls themes.
“We have new content on the Prism VXP cabinet, which came out three years ago, that is climbing the charts,” Reish said. “Our games are doing well across all cabinets and we’re proud of our development team. There’s been a real shift with product management and strategy to design different styles of games. A lot of players knew us for an entertainment-style and low-volatility or time-on-device type of theme. We are adapting and capturing more of an avid-player market with our new games. We’re not abandoning the entertainment style, but we’re definitely growing in both games and hardware.”
IT’s new product-development roadmap returns to the large top box category with the launch of the new Prism Skybox.
“IT invented the large top box cabinet segment in 2015,“ said Dan Schrementi, IT’s president of gaming. “The Infinity Skybox was disruptive and remains on floors nine years later. Prism Skybox pays homage to that legacy with an entirely new presence.”
Schrementi said that the cabinet was the evolution they needed to show the industry where they were and where they’re going.
“We have a lot of proven products right now,” Schrementi said. “Element was made to look simple to attract an avid gambling-style player. VXP was designed to attract more premium-style players. We needed to show the industry we have two different paths going. The best gaming companies at any one time have more than one cabinet that you can sell and the smaller competitors need the same strategy to compete. With the combination of our results from the past year and a look at our roadmap into the future, we’re super pumped up. This was the best trade show we ever had. We’ve been through a lot in the last few years and sent the biggest team we ever sent to G2E, because we wanted them to feel the energy from a good show.”
Reish said that their original Infinity Skybox cabinet was “often imitated, but never replicated. We’re looking at signage packages to place Skybox as a feature bank and we learn more from field placements,” Reish said. “The reception has been great so far.”
In addition to Prism Skybox, the company is promoting its Prism VXP and Element cabinets, software for Class II, Class III, Historical Horse Racing, and international markets, as well as its industry-first Class II electronic table game.
“Prism Skybox marks not only a hardware launch, but we also have some interesting platform and feature upgrades with this cabinet.” Reish said. “We’ve introduced a Bonus Supercharger feature so with the Treasure Lock game in particular, there are three pots that can be triggered. There’s no waiting around for the eventual three pots. You have an opportunity to invest in your bonus and hit all three at once. It’s our twist on a buy-a-bonus feature that’s very popular, but we wanted to introduce it in a new way. The player feedback is positive and operators are excited to see a feature like that.”