Global Gaming Women announced Tuesday morning that it has named current Gaming Laboratories International Vice President of Global Marketing Christie Eickelman as President of its Board of Directors. Eickelman will serve as GGW’s Board President for a two-year term.
Eickelman was one of the GGW Board’s founding members and has also served as Vice President & co-chair of the Events Committee. Her primary goal as President will be to ensure the financial future of the organization, she said.
“Global Gaming Women has a strong mission statement. Our guiding principles of courage, integrity, and leadership continue to inspire our Board and the women we serve,” Eickelman said in a statement. “We are grateful to the many companies and individuals who back GGW, and as we broaden our donor structure, we will ensure we have the resources necessary to support the development of women at all levels throughout the industry.”
Eickelman replaces Phyllis A. Gilland, SVP & General Counsel at Golden Entertainment, who served as GGW’s president for the past two years.
“I am very proud of the number of women GGW has been able to reach out to and affect through the educational and event opportunities GGW has provided, and of how we have grown GGW’s presence and structure,” Gilland said in a statement. “I’m grateful to have had the opportunity to work with the past and present Board members, whose continued support is so important to the organization’s mission.”
Eickelman is also a member of the Andson Foundation Board and on the Executive Leadership Committee of the American Heart Association-Go Red for Women Luncheon of Southern Nevada. Recently, the Oklahoma Indian Gaming Association honored her contributions to the Indian Gaming Industry with the 2019 OIGA Modern Day Warrior Award.
Eickelman began her career in the gaming industry in 1992, serving as Marketing Manager for Sodak Gaming Inc. and at Wolf Gaming LLC as Vice President of Marketing and Public Relations. She joined GLI in 1999 as Marketing Manager and helped shape the brand in North America.
In 2001, she was promoted to GLI’s Director of Marketing and Development, overseeing the North American development team in their daily responsibilities. In June 2007, she was promoted to Senior Director of Worldwide Marketing, and in September 2012, she was promoted to Vice President.
As GLI’s VP of Global Marketing, she directs and implements all marketing programs for GLI’s worldwide locations and for the GLI Group of companies. Her responsibilities include building the corporate brand and establishing and directing marketing functions in accordance with GLI’s policies, regulations and sound business practices.
In 2005, she was selected as a Great Woman in Gaming by Casino Enterprise Management magazine. In 2008, Global Gaming Business magazine named her one of the 25 People to Watch in Gaming.
