FSB has increased its growing retail footprint by securing a new partnership with independent UK bookmaker, Bet Central.
Thanks to the new alignment, Bet Central has switched its SSBT technology from the existing provider to FSB’s product.
The news comes just weeks after FSB’s retail product played a key part in the global provider winning the Multi-Channel Supplier of the Year at the EGR Awards.
Russell Colvin, head of retail at FSB, said, “Since our EGR Multi-Channel Supplier award in June, interest in our retail product has been phenomenal. This new partnership with Bet Central is an example of the momentum we are experiencing. Our retail offering for Bet Central’s player base includes multi-language support, deep linking banners, early cash out, and bet builders.”
Greg Harriott, director at Bet Central, said, “FSB’s new innovative retail technology made a huge impression on us and after working closely with Russell and his team, we were compelled to cement the partnership and upgrade our offering.”
