Fontainebleau Las Vegas names president and casino marketing executive

June 12, 2023 2:41 PM
Photo: Mark Mediana, DREX Agency (courtesy)
  • Buck Wargo, CDC Gaming Reports
June 12, 2023 2:41 PM
  • Buck Wargo, CDC Gaming Reports

The Fontainebleau Las Vegas has named Mark Tricano as president of the resort and Michelle Reda to lead its marketing department ahead of opening in December.

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Tricano, who has nearly 20 years in the gaming, hospitality, and finance sectors, assumes the role previously held by Brett Mufson, named president and CEO earlier this year, and Cliff Atkinson, former president and COO of the Luxor.

In addition to Tricano’s appointment, Michelle Reda, a 25-year Las Vegas casino-marketing veteran, has been hired has chief casino marketing officer of the Fontainebleau.

Tricano’s career has spanned domestic and international companies, including Caesars Entertainment, Station Casinos, JACK Entertainment, and most recently, Hong Kong-based Galaxy Entertainment Group in Macau, a role in which he oversaw operations and labor for 13,000-plus employees, 4,000 hotel rooms, and more than $7.5 billion in annual gross gaming revenue.

In Las Vegas, Tricano served as vice president and general manager of Red Rock Resort. He has also served in executive leadership and finance roles for Caesars Entertainment, including vice president and assistant general manager and director of finance in multiple jurisdictions domestically.

“Fontainebleau Development’s leadership has conceived this resort with a unique independent vision,” Tricano said in a statement. I am grateful for the opportunity of guiding the Fontainebleau Las Vegas team through these final months of construction, our grand opening, and beyond.”

Michelle Reda’s track record in the gaming industry includes 13 years in multiple roles at Wynn Resorts, including vice president of casino marketing. She served on the opening team of Encore Las Vegas in 2008, developing the company’s domestic independent-agent program, while overseeing its domestic branch office.

Prior to joining Wynn Resorts, Reda spent seven years with Caesars Entertainment as director of national casino marketing. She was also corporate senior vice president of casino marketing for Station Casinos.

Kimberly Virtuoso, who joined Fontainebleau Las Vegas in 2022, has been promoted to a senior vice president. Virtuoso is overseeing the resort’s human-resources department and recently launched the online recruitment portal that will lead to the hiring of thousands of Fontainebleau Las Vegas employees. Virtuoso previously served as executive director of corporate human resources for MGM Resorts International.