JCM Global’s product objectives for its award-winning FUZION technology continue to fortify the global gaming industry. The most recent validation of this vision is the technology partnership with CasinoSoft’s jackpot processing and W-2G tax form solutions.
The on-demand printing capabilities powered by JCM’s FUZION will be displayed in the Asia-Pacific market at the upcoming G2E Asia, which be held May 12-14 at The Venetian Macao – an opportunity which Chris Blevens welcomes.
“We are going to focus on the promotional power of print on demand, such as couponing, promotional tickets, and cross-promotions within the property,” said Blevens, Product Manager for JCM Global.
“The JCM GEN5 printer is the most used printer in the casino market. With our FUZION system, we connect to the secondary port on the printer, giving operators access to print anything they want. FUZION technology incorporates a ticket designer, which enables our customers to create their own tickets by interfacing with our printer to create dynamic prints.”
The integration of the established compliance and jackpot solutions of CasinoSoft (part of Pavilion Payments) with JCM’s secure and powerful FUZION infrastructure is a game changer. It delivers added value and increased functionality by enabling jackpot payments via TITO tickets while seamlessly supporting W-2G tax form processing at the point of play.
“Concentrating on the promotional aspect of this integration in APAC means that the tickets are going to be printed with eye-catching graphics in contrast to W-2G forms, for example, which serve a real purpose but are not exciting to look at,” Blevens explained.
“On the promotional side, we have an API, which we share with our casino partners who can incorporate it using their own data to determine when and to whom they wish to print a promotional ticket.
“For example, a valued guest may be celebrating a birthday. Communicating this to the FUZION system creates an opportunity for the property to print a promotional ticket for this player directly at the slot machine they are playing.”
Blevens said that JCM’s API can be utilized to “talk” to every GEN5 printer in all the slot machines on the casino floor. This promotional ticket application is especially valuable to operators in the Asia market.
FUZION provides the secure infrastructure for CasinoSoft’s applications to initiate printing directly at slot machines with the FUZION system and its GEN5 thermal printer. Built with a double-encrypted data superhighway, FUZION connects the slot machine with its iVIZION bill validator and the GEN5 thermal printer to the casino’s backend.
Integrating third party software and solutions enhances JCM’s FUZION customers and their guests by making it possible for casino operators to improve speed, accuracy, and customer service during jackpot events.
The capability to have tax forms printed out directly at the slot machine is valued for many reasons in the U.S. casino market.
“When a jackpot is won, there is a lot of paperwork that must be completed,” Blevens said. “Typically, this is done by casino slot personnel at a jackpot kiosk or at the cashier cage to retrieve all the printouts of the forms that are required.
“Using our printer directly at the machine enables attendants to remain with the guest at the machine, which speeds up the process and enhances customer service.”
JCM’s on-demand printing, which was displayed to rave reviews at IGA in San Diego, will be in the spotlight again at G2E Asia, only this time with some modifications specific to the market.
“We are creating different templates for our demo team at G2E Asia,” Blevens revealed. “Whereas we were really focused on W-2G printing in the U.S., this is not something that is used in the Asia market. For Asia to have on-demand printing of promotional coupons to attract the attention of guests is helpful to operators for player outreach.”
Blevens accentuated that the key to the success of JCM’s “Print on Demand” capability is its flexibility, saying “Any third party can integrate with this technology to do whatever the casino wishes to accomplish. That is the fun part of this technology.
“We are continuing to build upon our FUZION system base with more partners who are using this interface to enable them to offer these features to their customers,” he added. “FUZION, empowered with an enormous superhighway of data connectivity, was built to be completely agnostic.
“When a customer wishes to come on board, we are ready for them today. The planning that went into creating this technology was designed to futureproof the casino, and it is working exactly as it was planned.”
