Fifth Street Digital launches JefeBet.com for US-based Latino audience

March 15, 2022 11:47 AM

Fifth Street Digital launches JefeBet.com for US-based Latino audience

  • Rege Behe, CDC Gaming Reports
March 15, 2022 11:47 AM
  • Rege Behe, CDC Gaming Reports
  • United States
  • Igaming
  • Sports Betting

Fifth Street Gaming Digital Tuesday announced the launch of JefeBet.com, a centralized Spanish-language media hub for Latino-focused sports, gaming, and entertainment.

FSG Digital is the interactive arm of Fifth Street Gaming, a Las Vegas-based hospitality and casino management company. The company has catered to the Latino market since 2006 through operations including the Lucky Club Hotel & Casino and Silver Nugget Casino & Event Center, both in North Las Vegas.

“There are 63 million people that identify as Latino in the USA, with 12 million people speaking Spanish as a first language,” FSG Digital CEO Seth Schorr in a statement. “We intend to build the first online media hub in this country truly dedicated to covering sport, gambling, and entertainment in an authentic way for this highly important, yet previously underserved, audience. Our intent is to engage and entertain users through proprietary content personalized for the Latino community.”

The JefeBet.com portal and its supporting media channels will support igaming and interactive sports wagering through proprietary media content for the Latino community in the United States. In 2022, FSG Digital will launch Spanish-language podcasts, streaming video and other products and features through strategic partnerships and the development of proprietary content and technology.

FSG also has produced concerts with Mexican and Colombian artists, Mexican rodeos, and food festivals over the last 15 years.

FSG Digital’s content team, based in Argentina, Chile, and Mexico, is supported by Global Wizards CEO and US-based Latino cultural consultant Fernando Polti.  FSG Digital also is advised by igaming sports book veteran and Bettorview President Javier Vargas.

FSG Digital, led by co-founders Schorr, Jeffrey Fine, and CSO Seth Young, raised an initial round of investment from industry veterans to support its growth.

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.