Chalkline, the B2B customer acquisition and retention platform for freeplay sports games and player database growth, Tuesday introduced Victor Rocha is its new strategic advisor.
Rocha currently is the conference chairman for the Indian Gaming Association and leads Victor Strategies, a consulting firm providing advisory services and insights to the gaming industry, focusing on Indian Country.
“Victor has his finger on the pulse of the evolving gaming industry and has been a positive agent of change during the course of his career. His extensive experience will help shape our path forward,” said Chalkline CEO Daniel Kustelski in a statement. “We’re honored to have Victor’s input as we push forward with our loyalty marketing platform and player intelligence platform.”
Rocha is a longtime regular contributor at IGA’s annual national tradeshow and conference. He also is the owner and publisher of Pechanga.net, and has been engaged in the political landscape of U.S. tribal gaming since 1998.
“Joining the team at Chalkline during this transformational phase in industry is a perfect fit,” Rocha said. “I’m impressed with Daniel and the team, as well as their platform’s ability to deliver personalized games and unique live and retail fan experiences. Driving value for tribal enterprises and empowering casino marketing departments to further engage sports fans on mobile makes perfect sense to me.”
