CasinoTrac on Wednesday announced a strategic partnership with InfiGifts, which will deliver integrated gifting solutions to more than 300 CasinoTrac global customers.
The integration work is completed and available for installation as early as April.
“We are thrilled to partner with CasinoTrac to bring our innovative gifting platform to more gaming operators,” InfiGifts CEO Azam Husain said in a statement. “This collaboration enables casinos to modernize their promotional programs with a seamless, cost-effective solution that delivers value to both players and operators.”
Whether a player uses the InfiGifts platform via a CasinoTrac kiosk or the KTMobile application, the integration enables a range of promotional strategies including monthly gifting, points shopping and VIP gifting. According to CasinoTrac, by removing common operational inefficiencies, InfiGifts enables casinos to streamline their gifting processes, resulting in significant cost savings.
Players benefit by choosing personalized gift rewards linked to their player value, without long lines or out-of-stock issues.
“This project represents one more tool for our customers to leverage in the daily battles they face in the hyper-competitive, sophisticated markets in which they operate,” said Casino Trac President & CEO CEO Chad Hoehne. “The integration with InfiGifts is an elegant example of our founding principles: our software is designed to support our customer practices, not dictate procedure.”
