The Casino Direct Marketing Association announced that Julia Carcamo, founder of J. Carcamo & Associates and Casino Marketing Boot Camp, has been elected president of the organization.
Carcamo brings decades of casino marketing expertise to the role, with a career built on helping regional casino operators build stronger brands, more effective loyalty programs, and marketing strategies that deliver measurable results, the organization said.
Founded over 20 years ago, the CDMA has been a cornerstone of professional development for casino marketers throughout the industry. The organization said Carcamo’s election continues the organization’s tradition of leadership rooted in deep industry expertise and a genuine commitment to elevating the craft.
Known throughout the industry for her strategic thinking, Carcamo has long championed the power of education and collaboration as drivers of industry growth, the CDMA said.
“Julia is exactly the leader the Casino Direct Marketing Association needs at this moment.” said Luigi Mastropietro, chairman and co-founder of the CDMA. “She has spent her career not just practicing casino marketing at the highest level, but actively investing in the growth of other marketers across the industry. Her deep expertise, her passion for education, and her unwavering commitment to the profession make her the perfect fit to carry our mission forward. I have every confidence that under her leadership, the CDMA will continue to grow as the essential professional home for casino marketers everywhere.”
“I am deeply honored to serve as president of the Casino Direct Marketing Association and genuinely excited about what we can accomplish together,” Carcamo said. “Our mission — to advance the casino marketing profession through education, collaboration, and innovation — is more relevant today than it has ever been. Our industry is evolving rapidly, and the marketers leading that evolution deserve a strong professional community behind them. I look forward to working closely with our incredible board and our members to ensure the CDMA continues to grow, inspire, and deliver real value to the people who are shaping the future of this profession.”
Carcamo assumes the presidency effective immediately and will work alongside the CDMA board to set priorities for the organization’s next chapter.
The CDMA is dedicated to advancing the casino marketing profession through education, collaboration, and innovation. The organization serves as a professional home for casino marketers at every level, providing resources, community, and learning opportunities that elevate the craft and expand the impact of marketing across the gaming industry.
