California: Hard Rock Hotel & Casino Sacramento’s new entertainment center opens June 3rd

June 2, 2022 6:10 PM
  • Rege Behe, CDC Gaming Reports
June 2, 2022 6:10 PM
  • Rege Behe, CDC Gaming Reports

Hard Rock Hotel Live, the new music and entertainment venue at Hard Rock Hotel & Casino Sacramento at Fire Mountain, will open June 3 with a concert from Grammy Award-winning band Maroon 5.

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“Live music and entertainment are fundamental attributes of the Hard Rock brand,” said Hard Rock Hotel & Casino Sacramento at Fire Mountain President Mark Birtha in a statement. “We are so excited to be able to provide unmatched entertainment experiences from premier talent, in a venue unlike any other in the Sacramento region.”

Hard Rock Live will serve as a multipurpose event center capable of hosting programs, including live shows and sporting events. Seating at the venue ranges between 2,500 — 3,000 for general admission, with spectators no further than 140 feet from the stage. Hard Rock Live also features a second-level mezzanine with VIP skyboxes and balcony seating.

Display cases with more than 40 pieces of Hard Rock memorabilia, a photo booth, and a full-service bar also are part of the new entertainment center.

Hard Rock Live can serve as a community resource during regional emergencies. The design of the venue, overseen by leaders of the Estom Yumeka Maidu Tribe of the Enterprise Rancheria (owners of Hard Rock Sacramento), included provisions to serve as an emergency shelter for up to 1,000 people.

“The Hard Rock’s latest expansion shows the company’s continuing commitment to the Yub, a-Sutter community and gives visitors another reason to visit our area,” said Yuba County Supervisor Gary Bradford. “We are very excited about the great entertainment options that will now be available at Hard Rock Live.”

Prior to the grand opening, Hard Rock Live hosted a community fundraiser that raised over $50,000. The funds were donated to the Yuba Sutter Colusa United Way, SayLove, and the Yuba Sutter K-9 Association.

“We have created an amazing destination property coupled with an unparalleled partnership with Hard Rock International,” said Enterprise Rancheria of Estom Yumeka Maidu Tribal Chairman Glenda Nelson. “We are thrilled to complete our second phase of expansion in less than three years of operation, allowing us to expand all the ways we give back.”