Global social media giant TikTok has reaffirmed that promotion of gambling products in the TikTok Shop is strictly prohibited.
The announcement comes amid wider scrutiny of social media platforms about gambling promotion, with operators, trade bodies and national regulators particularly preoccupied with illegal gambling.
TikTok’s policy makes no distinction between legal and illegal gambling, however. The platform has reminded both sellers on the TikTok Shop, and content creators on the platform in general, that promotion of any form of gambling is prohibited via its e-commerce platform.
This includes the sale or promotion of betting, lotteries, roulette, and slot and claw machines.
