March Madness and the Super Bowl are typically America’s favorite events to bet on, while soccer is often relegated to niche status at U.S. sportsbooks. But with the World Cup taking place on North American soil this summer, experts believe wagering on soccer’s biggest tournament could exceed them both.
Betting industry analysts estimate $2.9 billion will be bet on the FIFA World Cup at U.S. sportsbooks, more than double the amount wagered on the 2022 tournament and a figure that could spike with a deep run by long-shot Team USA.
Bets on the NCAA basketball tournaments in the U.S. were expected to exceed $3 billion, and approximately $1.7 billion was wagered on Super Bowl LX between the New England Patriots and Seattle Seahawks.
