Penn Entertainment has taken the Windy City by storm.
The company announced Wednesday it joined forces with the Chicago Bears, signing a multi-year partnership that makes Penn’s Chicagoland retail properties, Hollywood Casino Aurora and the new Hollywood Casino Joliet, official casino partners, and ESPN BET Sportsbook an official sports betting partner of the NFL club…
Penn receives IP rights, in-stadium signage, an in-game Hollywood Casino feature, digital media and marketing integrations, and customer team-related experiences.
“We’re thrilled to announce this partnership in connection with the opening of our new state-of-the-art Joliet property and on the precipice of football season,” Penn executive vice president of operations Todd George said in a statement.
