Nottingham Forest have announced Bally’s Corporation…as the new front-of-shirt sponsor for the 2025-26 season.
It comes despite Premier League clubs collectively agreeing in 2023 to withdraw gambling sponsorship from the front of their matchday shirts by the end of the 2025-26 season.
Clubs have been allowed to secure new shirt-front deals before the deadline and will still be able to continue featuring gambling brands in areas such as shirt sleeves and LED advertising afterwards.
Forest owner Evangelos Marinakis said: “We are on a special journey – we are determined to keep achieving incredible things and strengthening our global partnerships is an important part of this.”
