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Webinar discusses how AI can revolutionize casino marketing

Saturday, May 4, 2024 12:23 PM
Photo: Shutterstock
  • Mike Seely, USBets

“Internet may be just a passing fad as millions give up on it.”

That was a headline in The Daily Mail in the year 2000, and it wasn’t the only publication to prematurely brush off what has become one of the most impactful and indispensable technological innovations of our time (or any time, really).

During a Thursday webinar entitled “From Data to Dollars: AI-Powered Marketing for the Casino Industry,” Mridula Rahmsdorf, chief revenue officer for IKASI, equated artificial intelligence with the internet and called the machine learning juggernaut “the next industrial revolution.”

“AI is not a passing fad,” she said. “It’s completely going to change our world. It’s already everywhere.”