News Corp’s Dow Jones said on Wednesday it had signed an exclusive deal with Polymarket to bring real-time prediction market data to its outlets including The Wall Street Journal, Barron’s and MarketWatch.
As part of the deal, Dow Jones will launch consumer-facing features using prediction market data, including a custom earnings calendar that features market-implied expectations around corporate performance. Financial terms of the deal were not disclosed.
Polymarket, the world’s largest prediction market platform, allows users to place bets using cryptocurrency on real-world events across sports, entertainment, politics and the economy.
Such platforms have seen a surge in institutional interest since the presidential election in 2024.
