Hard Rock Hotel & Casino Bristol is gearing up for an influx of race fans for the first time at its new permanent location.
Bristol Motor Speedway is welcoming race fans and drivers for a full lineup of races at the Last Great Coliseum, and the casino is getting in the spirit of things.
Hard Rock Bristol Director of Entertainment Darin Cralle told News Channel 11 that while the casino cannot predict an exact turnout of fans who like to gamble, the facility has planned live entertainment and new experiences.
“Whether it’s a concert, a big sporting event like this, or just anything that brings people into the region, we don’t want to just benefit off the traffic,” Cralle said.
