The digital arm of Veikkaus, Finland’s gambling monopoly, is overhauling its technology and poaching industry talent, as it prepares to compete.
Speaking to iGB, Jarkko Nordlund, EVP for Veikkaus’ soon-to-be spun-out online business, says he is determined to prove Veikkaus’ doubters wrong. Nordlund leads the digital business arm that will be spun out to offer products to consumers in Finland’s open gambling market.
“Everyone is waiting for Veikkaus to fail. And it’s my personal mission to prove everyone wrong,” Nordlund says.
Finland’s online market will open to private competitors in January 2027 and the legacy monopoly operator is expecting to secure a leading position when that occurs.
