The online gambling company Sky Betting & Gaming has been reprimanded by the data regulator for unlawfully sharing customers’ information with advertising companies that could then target those users with personalised marketing.
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The Information Commissioner’s Office (ICO) said it had investigated Bonne Terre Ltd, trading as Sky Betting & Gaming, after a complaint by the campaign group Clean Up Gambling.
The group alleged that Sky Betting & Gaming was misusing its customers’ personal data to target vulnerable gamblers.
Sky Vegas, one of the company’s brands, has previously been fined £1.2m by the gambling regulator for sending “free spins” to people with a gambling problem during Safer Gambling Week.
