Popular social media accounts, including betting “tipsters” and a cult parody of the footballer James Milner, have been working as part of a marketing network directing users towards a major betting website.
Story continues below
One of the accounts, @AndyRobsonTips, gives the impression that it is run by an individual helping fans beat the bookies. Another, known as @BoringMilner, is widely known as a parody account that posts jokes about football for fun.
Neither of the accounts, part of a social network business boasting more than 1 million followers, appears to have given any public indication that they work together. But both are associated with, or owned by, Fanwave Digital, a business jointly owned by an investor in Scottish Championship team Raith Rovers.
