The 2023 NFL regular season began with a flourish that reinforced the league’s status as a massive American cultural force — and its dominance has also extended to betting.
Already carrying heady projections for NFL betting activity that would shatter all prior records, U.S. sportsbooks recorded more than 242 million geolocation transactions over the league’s first week, a massive 56% jump compared to the opening week of the league’s 2022 season, according to fraud detection company GeoComply.
More than 1.1 million new player accounts were also created, a 40% increase year-over-year, GeoComply said.
Following a vigorous marketing push for customers, much of that wagering activity broke along existing market dynamics, confirming the industry duopoly of FanDuel and DraftKings that currently controls more than 70% of the domestic online sports wagering market.
