The world has seen what the first-of-its-kind venue Sphere can do, from the science-fiction spectacle that was the initial illumination of its LED-covered exterior in July, to this past weekend’s spectacular opening of U2’s Las Vegas concert residency.
The $2.3 billion, 366-foot-tall architectural marvel wasted no time making an impact on the city’s geographic and entertainment landscapes. Next up, we’ll witness its equally unique capabilities as a marketing brand and advertising platform.
It has already broadcast memorable content on its exosphere related to NBA Summer League basketball Trolls Band Together, launching a campaign for the November 17 movie to be showcased on the 580,000-square-foot exterior surface.and the U.S. Open, the latter of which wasn’t even held in Las Vegas.
