Super Group knows Alberta better than many of the province’s licensed operators. It intends to make that advantage count.
The iGaming company operated brands including Betway sportsbook and Jackpot City casino in the province for years as one of the most prominent grey-market gaming companies in Canada. Now, it has begun its new chapter as one of dozens of approved operators in the regulated market.
Super Group followed a similar path in Ontario when that province began regulating commercial iGaming in 2022.
Speaking to Canadian Gaming Business, CEO Neal Menashe and CFO Alinda van Wyk praised the comparative ease of the transition from grey to regulated in Alberta.
Some of that was down to lessons Alberta learned from Ontario’s market and the industry, as well as operators’ own learnings from Ontario regulation. Alberta also allowed Super Group and other companies to continue offering play on their unregulated sites after the market’s July 13 launch, as long as they transitioned to provincially regulated sites by Oct. 13.
