Sports betting technology provider GAN Ltd. told investors last week it prefers being behind the scenes in the hyper-competitive U.S. sports betting landscape.
For example, the company provides its GAN Sports software to Wynn Resorts, which powers the retail and online sports betting operations at Encore Boston Harbor in Massachusetts.
“You wouldn’t really know we’re there,” said Robert Shore, vice president of investor relations for the Irvine, California-based company that maintains offices in Las Vegas.
Agreements similar to the one with Wynn Resorts are what GAN leadership believes will lead to a much higher return on investment, rather than trying to break into jurisdictions where larger sports betting companies with nine-figure promotional budgets are winning the customer acquisition battles.
Ontario, Canada, is one of those markets.
