A new report by Eilers & Krejcik Gaming (EKG) indicates that sportsbooks will still account for approximately 80% of the regulated NFL wagering volume this year, with the group assuring that despite the rise of prediction markets, “sportsbooks remain the dominant wagering channel.”
EKG estimates that the regulated sportsbook NFL handle will reach $31.7 billion, while that of sports prediction markets will reach just $8.4 billion, which equates to 8% yearly growth for sports betting.
The group notes that the “above-market growth assumption supported in part by a more aggressive football acquisition backdrop: bet365 entered with the richest sportsbook welcome offer we observed ($365 headline), while FanDuel and Fanatics carry $350 headline offers.”
