Sports betting has been one of 2022’s hot topics. Viewers can’t watch a televised or streamed sporting event without ads and partnerships for online sportsbooks. But in addition to being a growing consumer activity, mobile sports gambling is becoming increasingly important to the media business.
Variety Intelligence Platform’s latest special report takes a deep look at the continued rise of sports betting and what it means for media partners. From their perspective, it seems like gambling is a net positive: It increases the amount of attention paid to games (meaning viewers are more likely to notice promotional messaging), the amount of time spent watching games (more advertising opportunities), the number of games watched (even more advertising opportunities) and the consumption of complementary content featuring sports gambling.
