Sports betting revenue a game-changer for smaller North Carolina collegiate athletic departments

Sunday, March 10, 2024 11:39 AM
Photo: Shutterstock
  • Brian Murphy, WRAL-TV

The biggest winners from North Carolina’s legalization of mobile sports betting will be the operators that take bets.

But the athletic departments at most UNC System universities will also be big beneficiaries of the new wagering law. Adult bettors in North Carolina can start placing legal wagers on Monday at noon.

The legislation, passed in June, creates a new revenue stream for 13 athletic departments across the state from the state’s cut of tax revenue paid by the operators. The University of North Carolina at Chapel Hill and North Carolina State University, members of the Atlantic Coast Conference and with budgets exceeding $100 million, are not included in the law.