Sportradar has reported that its automated odds recalculation tool, Alpha Odds, delivered an average profit increase of 10% for clients in 2023, compared to the performance of its conventional odds product.

The tool, which allows operators to generate bespoke betting prices in line with their risk exposure and liabilities, was launched in 2022 and boasts a client roster of more than 60 betting operators around the world.

Leveraging Sportradar’s advanced artificial intelligence capabilities, the pricing models within Alpha Odds more accurately predict the probability of a game event taking place, enabling operators to manage their risk more effectively, said the firm.

When combined with real-time and predicted liquidity, Alpha Odds allows operators to “maximise trading efficiency in line with their trading strategies”.