Spain could limit content, advertising practices of social media influencers

Spain could limit content, advertising practices of social media influencers

Article brief provided by SBC News
  • Ted Menmuir, SBC News
May 7, 2024 8:03 PM

Spain aims to be Europe’s trailblazer by adopting the first dedicated framework to regulate the content, standards, and advertising practices of social media influencers.

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Last Friday, the Council of Ministers received the draft of the New General Law on Audiovisual Communication (LGCA) – commonly referred to as the ‘Influencer Law‘.

Filed as a ‘digital transformation’ project by the Ministry of the Economy, Spain seeks to determine the legal rights of content creators, vloggers, and influencers engaging Spanish audiences on social media platforms.

Marked as primary objectives, the new LGCA aims to protect the content and intellectual property (IP) of creators, safeguard minors from viewing adult content, and apply specific rights on social media platforms.