It’s literally Cowboy Central.
On Thursday, South Point announced a new multiyear partnership with Professional Bull Riders (PBR), continuing a relationship that has spanned more than two decades.
As part of the partnership, the property’s Silverado Lounge is being transformed into the new PBR Lounge, a Western-themed cocktail bar with Western décor, PBR-inspired cocktails, music and more televisions, including at least one dedicated to 24/7 PBR event coverage. The lounge will introduce extended hours and host events such as autograph signings and appearances by riders.
Beyond the lounge, the partnership extends across South Point’s arena, hotel and casino with expanded PBR branding, experiences and entertainment.
