If the SBC Summit Americas panel on data-driven strategies taught us anything, it’s this: gaming operators and affiliates have no choice but to move beyond siloed efforts and start acting like strategic partners. And that shift starts with data.
Clinton Cutajar, Chief Technology Officer at MediaTroopers, cut to the chase early.
“Paid media is expensive. If it’s not handled with precision, it can sink your budget in a week,” he said. “Real-time postbacks, clean attribution, and collaboration between affiliate managers and operators isn’t a luxury anymore. It’s survival.”
For Sally Davies, Head of Marketing at Desert Diamond Mobile, data is the only way to eliminate internal blame games between acquisition and retention.
