Sands China executives told analysts during parent company Las Vegas Sands’ 4Q25 earnings call that they remain disappointed with the quarter’s EBITDA result, despite seeing Adjusted Property EBITDA grow by 6.5% year-on-year and 1.2% quarter-on-quarter to US$608 million.
However, a recent move to place greater emphasis on being more aggressive on the promotional front is starting to show results, with the company insisting it is happy with the upwards trajectory it is currently on.
Sands China stated mid-year 2025 that it needed to adopt a more aggressive approach to customer reinvestment after lagging behind its Macau peers, claiming at the time that it had wrongly expected the quality of its integrated resorts would be enough to drive greater market share.
