Responsible Gambling Council has a sobering message amid Ontario’s online gambling hype

Responsible Gambling Council has a sobering message amid Ontario’s online gambling hype

Article brief provided by Strategy
  • Justin Crann, Strategy
October 8, 2022 9:50 AM

The Responsible Gambling Council (RGC) has launched a new and timely PSA aimed at Ontarians that’s intent on reminding them to manage their risks responsibly while gambling online.

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The PSA, titled “Online Betting is HUGE!”, is a direct response to the flood of online sportsbook and casino advertising that was unleashed since Ontario regulated the industry in April. Developed by Zulu Alpha Kilo, the PSA deliberately apes the look and feel of such advertising to deliver a clear warning to Ontarians who might otherwise be drawn into reckless habits by the hype and excitement abundant in those ads.

“This is a time of immense change in the gambling industry and it’s important that Ontarians are getting a balanced perspective in the media,” says Elaine McDougall, director of marketing and communications for the RGC.