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Prediction markets surge in U.S. as public health advocates call for support to combat gambling

Tuesday, June 23, 2026 2:14 PM
Photo: Shutterstock
  • Anna Betts, The Guardian

Platforms like Kalshi and Polymarket operating in areas with limited resources for people with gambling problems

Public health resources across the US are failing to keep pace with the rapid growth of online gambling, problem health advocates warned, after Donald Trump endorsed the controversial nationwide surge of prediction markets.

Prediction market platforms, where users can wager on everything from Tony Award winners to World Cup goals, have pushed betting even further into American life.

Everpass

Leading brands like Kalshi marketed aggressively around the NBA finals. And Polymarket’s logo was plastered across the cage hosting the UFC fights at the White House last Sunday.